The Power Of Creating A Buyer Persona

Among the strategies used to market yourself online, a buyer persona is one of the powerful tools in your toolkit.

According to the article “How to create a buyer persona” on the Hootsuite website, a buyer persona is defined as:

“A buyer persona is a detailed description of someone who represents your target audience. This persona is fictional, but based on deep research of your existing or desired audience.”

In this blog post, we will explore the usefulness of a buyer persona and the steps to create your own.

A famous quote attributed to the late Zig Ziglar states,

“You can’t hit a target you cannot see, and you cannot see a target you do not have.”

A buyer persona allows you to be very clear in your marketing efforts. Are you trying to reach everyone or are you trying to reach that specific audience who will respond strongly to your offer? With millions of people online from various backgrounds including racial, gender, age, educational and economic it would not be wise to approach your marketing effort with a one size fits all approach.

A buyer persona allows you to have a visual representation of all the things that make up your ideal client including their background, demographics, goals, challenges, sales objections and how we can help. With such a clear picture in front of you, it becomes easier to laser focus your efforts. And thus, this is the power of a buyer persona.

Now that you know how powerful this tool can be in your marketing efforts, you may be wondering how do I create such a powerful tool for myself?

The three step process of creating buyer personas

Step #1

The first step in your creation process is to gather info for your buyer persona profile. This info can be gathered from analytics of social media pages, surveys or interviews. These sources of info will give you factual data like demographics, background, goals, challenges, opportunities, and sales objections.

Step #2

Secondly, once you have gathered all of your data, then you want to compile all of the common characteristics to get a picture of your ideal customer. You would then want to create a professional looking buyer persona document either on Google docs or a similar productivity software. Create slots for each persona characteristic and fill in the information from your earlier research.

Step #3

Thirdly, after you have gathered your research and compiled everything, you will now want to put this new buyer persona to work in your marketing efforts. Now that you have a clear image of your ideal buyer, you can produce digital assets that bring awareness, help during the consideration stage and show distinct advantages at the deciding stage as the buyer goes through the complete buyer journey.

Of course, you can follow the steps detailed above to create your buyer persona, or you can take off the pressure and have it professionally researched, designed and presented, which is one less thing you have to handle with a busy schedule. We can help you in this a

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