Category: digital marketing
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The Power Of Creating A Buyer Persona
Among the strategies used to market yourself online, a buyer persona is one of the powerful tools in your toolkit. According to the article “How to create a buyer persona” on the Hootsuite website, a buyer persona is defined as: “A buyer persona is a detailed description of someone who represents your target audience. This…
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What The Heck Does Working In Digital Marketing Even Mean???
I was inspired to write this blog post, because of the above meme I created to explain the funny looks I get when I try to explain my career in digital marketing to friends, family and new acquaintances. When the opportunity presented itself for a return to school, to get educated in the digital marketing…
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The Power And utility Of A Well Designed Logo To Tell Your Story And Build Your Brand
As I work to establish my personal brand as a “Digital Marketing Specialist”, I was able to accomplish my goal of creating a logo for my business identity. I chose to go with a character logo to express the personal touch I desire to deliver with my brand and work. I knew my limitations in…
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There Is Power In Repurposing Your Content
If you are a content creator or are tasked with creating content for others then you know the struggle of sometimes not having the next idea or thing to produce. It happens to the best of us, but it is no less frustrating when it happens. I have gone long periods of time with no…
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How to step your digital marketing game up for 2023
We just said goodbye to 2022 and welcomed in a new year(2023). We will see the celebrations and hear about new year resolutions. In the midst of this partying and planning, I would like to reflect on our digital journey(last year and the new upcoming year). Due to the pandemic and resulting shift to many…
Mustafaa, Your Digital Marketing Specialist 