How Is Digital Marketing With Mustafaa Different From Other Digital Marketers?

(This is a transcript of my recent YouTube video of the same name.)

This is Mustafaa, Your Digital Marketing Specialist, the founder of Digital Marketing with Mustafaa. In this blog post, I want to bring some clarity and give you some understanding of who I am and what I represent with Digital Marketing with Mustafaa.

Not Competition, Just My Own Lane

This is a question that comes up often when people hear my professional name. They automatically will batch me in with digital marketers or people who provide digital marketing services, maybe an agency. And that is true, but it’s a little bit deeper than that. I see myself a little bit different. I see myself in a different lane and in a different sea than just a typical digital marketer.

I do want to put a disclaimer out that this is no disrespect to any digital marketer or any digital marketing agency. You are my companions, if you will. You’re not my competitors. I believe that there’s enough for all of us to eat. There’s eight billion people on the planet. My business is based in a city in Florida, but I’m not limited to that city. I see the whole world as a potential fishing ground for me to find my prospects and people who I would like to work with. So there’s enough room for all of us to get a little. You get a little, I get a little, they get a little. It’s enough for all of us to eat.

Where I Started as a Traditional Digital Marketer

But the subject and the title is how Digital Marketing with Mustafaa is different from other digital marketers. So as other digital marketers, yes, I do teach digital marketing, content marketing, social media marketing, email marketing, SEO, personal branding, content creation, all of that good stuff. I’ve been online that since the internet marketing days of the late 90s… AOL, you got mail. And when social media came along, I became acquainted with it in 2009 and got into social media marketing and its associated lanes.

For the past three years specifically, I have provided what may be considered standard digital marketing services, particularly social media management, where a company contracts with me and we agree that for a duration of time I will manage their social media profiles, produce content for them, do social listening, reputation management, videos, and help their social media profiles grow.

The last time I did that was about 11 months ago. And the reason was not because people didn’t want me to do it anymore, but because I shifted in how I saw my approach to providing digital marketing services and what I wanted to contribute to the field.

The Fish Philosophy

The philosophy of Digital Marketing with Mustafaa is based on the old saying: if you give a man a fish, he can eat for one day, but if you teach a man how to fish, he can eat every day.

At one point in time, I was providing done for you digital marketing services or social media management, where I was giving you a fish. We’d agree to a 30 day contract or a 90 day contract, and I was giving you a fish a day. But in doing that, you were still dependent on me. When the contract was over, you either had to try to wing it yourself, or we had to renegotiate and go back into another agreement. In either case, you were always dependent on me to give you another fish to feed you, because you had not learned how to feed yourself.

But my primary role right now is I’m growing into a DIY and done with you approach. DIY meaning do it yourself. Done with you meaning that I assist you, but you take on the primary work for yourself. So that leads into the second part of the saying. If you teach a man how to fish, that man can eat every day.

Teaching People to Fish With Digital Tools, AI and Social Media

I believe that online is a world unto itself, with certain rules, regulations, cultures, and strategies you need to know to navigate it. So in this phase of my life, I have grown more into being a consultant, wherein people come to me and I educate them. I’m teaching them how to fish, giving them the breadth of my knowledge, and showing them how to create their own content, navigate social media, and plug in AI.

With AI and the knowledge I’m teaching them, a lot of their problems they can solve themselves. They can punch into AI to help create content, captions for YouTube, and since AI is connected with Canva now, they can create memes, social media graphics, blog posts, and YouTube thumbnails.

So power is in a lot of people’s hands, but they may not know that power is in their hand. My role is to step in and educate and teach and show people that I can teach you how to fish for yourself. Between me teaching you how to fish and these AI tools that have now come, conversational AI like ChatGPT, Claude, Gemini, Manus, Grok, there are so many AI tools floating out there that can help you fish every day. So my role is not just a digital marketer in the traditional sense, though I have that knowledge. I am transitioning to that second phase of my life, where I am showing people how to fish for themselves.

What This Actually Looks Like

So when you come to Digital Marketing with Mustafaa, there is a service where I can do social media management, but that’s just a small part of the whole. When you talk to me, I’m going to talk to you about how you can become your own fisher, how to use AI and prompting, how you can take a video and create a week or two weeks worth of content, and how you can take social media posts you’ve written over the past six months and use AI to make a digital product, connect it to Mailchimp, and now you have a lead generating product where you can capture emails and have direct one to one conversation with your audience.

These are things I’m teaching. I don’t have to do this for you. I can teach you how to set up your social media on Sunday, schedule content Monday through Saturday, and then sit back while a new post goes out every day, because you’ve already scheduled it. All you got to do is manage your profiles, respond to comments, and boost your stuff.

I can teach you how to use AI to research your industry, plug your social media profile into AI and let it audit your profile, tell you where you’re dropping the ball and how to do better, and break down a strategy day by day. That’s a much better approach than me doing it for you. I’d rather teach you through consulting, through my educational resources, through videos, through my podcast, through my upcoming book, Digital Domination.

Done For You Versus Done With You

So that is the difference of how Digital Marketing with Mustafaa is different from other digital marketers. We both teach the same things, but no slight to them, they’re operating on a done for you model, which is nothing wrong with that, because that’s how I started. Whereas I’m operating on a done with you and a DIY, do it yourself, approach through being educated, taught, and trained on how to be the master of your digital destiny.

Everything I Offer Is Educational

Everything I offer is of an educational nature. I have about 300 YouTube videos, 100+ podcast episodes, and about a hundred blog posts, and every one of them is educational. That’s all I do. I give back everything that I’ve received, freely. I teach people how to grow their visibility, repurpose their content, monetize themselves instead of waiting on social media to monetize them, to manage and automate their social media.

If you give a man a fish, he can eat for that one day. But if you teach a man or a woman how to fish, that person can eat every day. And I’m interested in you eating every day, whether it’s with me or without me. If I can teach you how to fish, and I can look back and you’re fishing well and eating every day, then I’m satisfied.

How to Connect With Me

Check me out at Digital Marketing with Mustafaa. That is my one stop shop website that will connect you to my blog, my video, my podcast, my PDFs, my upcoming book, Digital Domination. If you want to consult with me, you can connect with me here, so we can understand your situation and give you a blueprint to become the master of your digital destiny.

No disrespect or slight to any other digital marketer or agency out there. I love you all. This is a great industry, and it’s enough room for us all to eat in and thrive in. I just want to be in my own particular lane.